A web portal is a specially designed website that collects information from different sources into a single user interface. It then presents information that is most relevant to the users’ search. These customized websites gather information from several sources such as online platforms, emails, and search engines. So it can be said to be essential single-point access to information.
Businesses these days are increasingly using web portals to provide a personalized user experience. Some of the most commonly found web portals include government, financial, trade, tender and bidding, etc.
Why are portals necessary for business growth?
Depending upon the type of business or industry, companies might use web portals for various purposes. Some companies might also have multiple web portals to support their business. Let us take a look at why portals are becoming necessary for business growth.
1. Quick access to business information
Every company requires access to information faster to keep up with the growing demands of the industry. Be it marketers, customer service employees, financiers, bankers, and people with similar jobs, they are all required to spend hours assessing and updating business information. Without web portals, employees may face difficulty in doing so. Web portals make it easier for employees as well as customers to find the correct information they need to enhance productivity
2. Improved communication in the workplace
Proper communication and interaction in the workplace are needed to keep all the employees on the same page. Web portals can allow employees from different departments to share their own ideas and views about various projects.
3. Greater flexibility between applications
While responding to customer queries, the most common issue customer service staff faces is constantly switching between applications. A web portal does away with these inconveniences and allows companies to nurture long-term loyalty while decreasing the burden to customer service call centers.
4. Customization and seamless integration
The main goal of a website is to provide a single point of access for entire business requirements. Web portals grant their customers a personalized user experience which can increase customer loyalty to a business. Studies show that customers are more likely to make an unplanned purchase if a brand manages to personalize its content.
5. Reducing the print and distribution costs considerably
Some web portals, especially Intranet portals, can reduce the expense of the businesses in print and distribution costs. Intranet portals are used to publish and update a wide array of commercial documents, such as business procedures, protocols, guidelines, and resources. This way, employees can easily access this information, thereby not making it necessary for the business to print and distribute materials to employees individually.
6. More versatility along with tighter security
Security is a big deal, both online and offline today. Customers’ awareness has increased and more and more users now search for ‘HTTPS’ in front of a URL. With customized web development, companies can make sure that their site prioritizes users’ safety without any threat of a cybersecurity breach.
Web portals also grant users excellent great versatility. Most companies’ web portals can be accessed through many digital devices, including smartphones, desktops, laptops, tablets, etc., which offers ease and versatility to users.
The demand for web portals has increased manifold over the years as more and more companies are focusing on creating an online presence. Companies can ensure that their site pops up when a particular phrase or keyword is searched for with improved technologies, like custom SEO.
You can discover the benefits of web portals and hire a web portal development company to enhance your business.