Search Engine Optimization (SEO) has become a basic need for all businesses. Without SEO, your targeted audience may never find your website or services. However, as the awareness about SEO increases, it’s become difficult to rank higher in the Google Search Engine Results Page (SERP) without stuffing keywords into the article. So, how do you find three times as many keywords for your SEO?
We, at Domaincer, have over a decade of experience and have come up with a solution for all our client’s SEO ranking issues: It is long-tail keywords.
What are long-tail keywords?
The common misconception is long-tail keywords are those that have more words. Unfortunately, that’s not true. Long-tail keywords generally have lower search volume and are ignored in favour of ROI-generating keywords with popular queries. These can be long or short but are usually very topic-specific. As one of the best SEO companies in Chennai, we incorporate both long-tail and short tail keywords to enhance our client’s SEO rankings.
For example, if you run a furniture business, the word ‘furniture’ will be your primary keyword. This is also the most competitive keyword and will make it impossible for you to rank on the first page. But if you were to include long-tail keywords like ‘contemporary art decor’ in your listings or blogs, customers will be able to find you easily.
How do you find these long-tail keywords?
There are many different ways you can find long-tail keywords. We at Domaincer as a marketing company, use a collection of two or more methods to find long-tail keywords.
1. Google suggest/autocomplete
When you start entering your query in the Google search engine, you may see a drop-down menu of topics. These autocomplete suggestions are generated by Google’s algorithm. They are related keywords that many people are currently searching for. These may not show in your keyword search tool.
2. Google related searches
You may notice a list of ‘related searches’ at the end of every Google search page. These searches sometimes don’t include the keywords you’re looking for but are still related to your niche. These can be a gold mine for long-tail keywords. Searching through ‘related searches’ will help you find topic-related keywords that may not rank in your keyword search tool. They are more personalized and generally include locations at the end of keywords.
3. Keyword search tools
Most businesses and marketers use Google Keyword Planner to search for keywords and their respective traffic. However, it is also a good idea to use multiple tools to find keywords. You can use YouTube’s keyword tool, Twitter’s keyword tool or even third party websites like Soovle to find long-tail keywords.
4. People also ask boxes
‘People also ask boxes’ are the perfect place to find new keywords. You can find these in the middle of your Google search page. They provide answers to the commonly asked questions. But if you go through these websites you may be able to find long-tail keywords that are related to your searches.
These are the four most popular methods to find three times as many keywords for your SEO. Including both short and long-tail keywords is the best method to increase your website’s SEO while ensuring you aren’t stuffing the article or webpage with keywords. The best SEO companies in chennai helps you to find the keywords can be included more organically in your website, making it easier for search engines to include you on the results page.